I recently received a prospecting email from Smartling, with a really nicely designed signature line graphic. The white top makes it look seamless with the email. I am not attending Adobe Summit, but thought I’d click to see what happens.
The link sent me to a landing page where I could request a meeting. The landing page was a clean, vertical design with a very short form – two spaces. Simple. I had a quick overview of the company and details about their booth. The landing page also matches the signature graphic, which makes the process feel cohesive and intentional.
I typed in my personal email to see where it would take me and I got the best marketing error message I’ve seen. “Please enter your business email address. This form does not accept addresses from hotmail.com.”
Finally, when I went to their main website, guess what I found at the top of the page? Another invitation to book a meeting. Hard to miss, yet non-intrusive. Wow.
Food for thought for anyone looking to drive success through conferences by scheduling meetings with real professionals:
- Keep it Simple.
- Everything should match and be cohesive.
- Maintain a clean email list with validated contacts.
From one B2B marketeer to another, well done Smartling. Well done.