I’ve spent a lot of time researching video marketing in preparation for my next marketing plan. There is a wealth of information on the trends and stats surrounding video marketing. Ultimately I’ve decided, after all this research, that video is replacing the classic one-page sales slick as the go-to-source for B2B marketers to decimate information to the market.
- Video marketing is everywhere, just like your classic sales slick.
- They’re more engaging than a static piece of paper with a ton of words.
- They produce a better conversion than a one-sheeter.
I believe this so much, that I created a video about it. (Very meta)
I have been MIA for a while now. This is mostly due to my deep involvement in producing the 2nd zColo Magazine for work. This has been a labor of love – as well as surely taking years off my life.
I invite you to peruse the magazine’s online version. Feel free to leave me any questions in the comment section below.
I used Lucid Press to produce the magazine. I find it fairly simple to work with, but creating an online magazine and converting it to print can be a pain. They do allow InDesign uploads in BETA version if you’re exploring a digital content strategy of your own.
In this edition I chose to highlight my organization’s Colorado roots as the cover story, but I also highlighted some other recent professional projects. Namely I did a visual tour of our latest Dallas data center, which I redesigned from the bottom up. This foray into interior design was so much fun, but it was definitely challenging to find a balance between my design priorities and accomplishing zColo’s economic goals. I’m pretty proud of the outcome, I must say.