My Resume

HANNAH HOWARD BINK

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THE PITCH

Tenacious, energetic marketing professional with a strong project management background.  Looking to expand leadership skills and knowledge base within a challenging marketing position.  Willing to travel or relocate.

PROFESSIONAL EXPERIENCE

Marketing Director, zColo |Zayo Group| Denver, CO 5/2017 -Present
Marketing Manager, zColo | Zayo Group | Denver, CO 10/2015 – 5/2017

  • Developed all marketing strategies and execution for zColo – the data center division of Zayo Group
  • Increased marketing-influenced opportunities by more than 1,100% in first year
  • Redesigned zColo webpage to make it #1 product page on zayo.com
  • Launched the companies first magazine to examine varying aspects of product offering
  • Developed first in-market product training for sales organization – resulted in huge demand from sales function

Product Marketing Manager & Lead Rebrand Project Manager |Cordant Health Solutions| Denver, CO 7/2014 -4/2015

  • Developed all marketing strategies and execution for three business units – Workers’ Compensation, Medication Management, and Health Plans
  • Led all rebrand activities for Cordant Health Solutions – previously Sterling Healthcare Services. The rebrand was completed on time and under budget, with a total budget of $300,000.
  • Ran 6 major national tradeshows per year
  • Planned and executed first National Sales Meeting for 100 attendees, with a total budget of nearly $200,000.
  • Built the marketing strategy for a new business unit from the ground up.

Business Marketing & Intelligence Associate |Spirent Communications | Frederick, MD 4/2013 to 7/2014

  • Planned and executed annual global sales meeting for over 500 attendees, with a total budget of nearly $1.3 Million
  • Represented product management team to manage deal facilitation
  • Administered SharePoint portal for department
  • Developed processes and analyzed business intelligence data

Marketing and Business Administrator |Spirent Communications | Frederick, MD
3/2010 to 3/2013

  • Administered the marketing budget, coordinated marketing & PR outreach, and conducted market research, reporting directly to the VP of Marketing.
  • Increased lead generation by over 2000% year over year in first year.
  • Executed more than 30 events, including webinars and tradeshows.

Owner | Maryland SEO Online | Germantown, MD 3/2010 to 2/2011

  • Brought client’s website ranking from 7th page to 1st page of Google in one month
  • Clients increased online lead generation by 50% in 6 months

Internet Marketing Associate | Cadence Marketing | Rockville, MD 5/2009 to 2/2010

  • Championed all social media, database, and SEO campaigns. I also oversaw all government and university contracts, as well as offered administrative support for company.
  • Client began to see front page results on all major search engines (eg. Google) for major industry keywords within one month. After 4 months, their website traffic had grown by 56%.
  • Managed radio promotion, listserv marketing, and use of LinkedIn group outreach. Client received critical increase donations to make yearly budget goals.

Head Internet Marketing Research Analyst | Eco Marketing | Raleigh, NC 12/2008 to 5/2009

  • Supervised 3 employees and all SEO-based marketing analysis
  • Fast tracked into management position shortly after joining company
  • Designed employee training program

EDUCATION

Pennsylvania State University | University Park, PA 12/2014

  • BS, Business Administration with concentration in Marketing

 

CERTIFICATIONS
Search Engine Optimization Professional Certification | Expert Rating | April 20, 2015

 

SOFTWARE

  • Microsoft Office (Word, Excel, PowerPoint)
  • Adobe InDesign CS5
  • Adobe Photoshop CS5
  • Adobe Fireworks CS5
  • Google Adwords
  • Google Analytics
  • SalesForce
  • Oracle Siebel
  • Microsoft Project
  • SmartSheet

SKILLS

  • Project Management
  • Event/Tradeshow Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Research and Analysis
  • Copywriting
  • HTML
  • Proposal & SOW Writing
  • Social Media Marketing
  • Digital Marketing
  • Advertising

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